Houston Market Place - Mobile Web Division offers wireless wap development and text messaging services for large and small businesses whom need to reach their target market, customers or staff through the use of a mobile phone.  We continue to research and test new mobile technology to bring you the best options available. The programming language WAP stands for wireless application protocol.  Wap is used to view the web on mobile phones.  We take great pride in helping companies develop their wap site and text messaging campaigns within their budget.   

     We can help your company reach millions of people directly, stay competitive, market effectively, increase revenue and offer information on demand.  The entire world is using wap-based technology, not only via cell phone, but also through mobile pda’s, blackberry, and navigation systems in vehicles.  Companies in Japan, China and Europe already have fee based wap sites, games and applications.  We’re helping companies in the United States to catch up.  The future is here!  See for yourself and be a part of this billion-dollar industry!  We’re working with the mobile industry to be the leading content provider for the U. S. market. For more information or to talk to a consultant call 832-265-3077 or your current sales agent.

The wireless industry came up with the idea of WAP. The point of this standard was to show internet contents on wireless clients, like mobile phones. 

• WAP stands for Wireless Application Protocol

• WAP is an application communication protocol

• WAP is used to access services and information

• WAP is inherited from Internet standards

• WAP is for handheld devices such as mobile phones

• WAP is a protocol designed for micro browsers

• WAP enables the creating of web applications for mobile devices.

• WAP uses the mark-up language WML (not HTML)

The WAP protocol is the leading standard for information services on wireless terminals like digital mobile phones.

The WAP standard is based on Internet standards (HTML, XML and TCP/IP). It consists of a WML language specification, a WMLScript specification, and a Wireless Telephony Application Interface (WTAI) specification.

WAP is published by the WAP Forum, founded in 1997 by Ericsson, Motorola, Nokia, and Unwired Planet. Forum members now represent over 90% of the global handset market, as well as leading infrastructure providers, software developers and other organizations.

To fit into a small wireless terminal, WAP uses a Micro Browser.

A Micro Browser is a small piece of software that makes minimal demands on hardware, memory and CPU. It can display information written in a restricted mark-up language called WML.

The Micro Browser can also interpret a reduced version of JavaScript called WMLScript.

WML stands for Wireless Markup Language. It is a mark-up language inherited from HTML, but WML is based on XML, so it is much stricter than HTML.

WML is used to create pages that can be displayed in a WAP browser. Pages in WML are called DECKS. Decks are constructed as a set of CARDS.

WML uses WMLScript to run simple code on the client. WMLScript is a light JavaScript language. However, WML scripts are not embedded in the WML pages. WML pages only contains references to script URLs. WML scripts need to be compiled into byte code on a server before they can run in a WAP browser.

• Download Games, Ring-tones & Photos.
• Ticket purchase
• Flight check in
• Viewing traffic information
• Checking weather conditions
• Looking up stock values
• Looking up phone numbers
• Looking up addresses
• Looking up sport results and more.

• Having Access to Billions of Web Cell Phone Users
• Offer web information on the go to beat your competition
• Offer Photo Gallery
• Advertising & Marketing
• E-Commerce & Sales
• Provide current information on demand 
• Surveys, Quizzes & Polls
• Event Postings, News, Directory
• Map, Direct Dialing , Customer Support, Games, & On-line Tour
• Offer services & products with an instant call and much more.

How will people know about our wap site once it’s created?

Depending on what your wap site offer, your marketing campaign will vary.  Traditional advertisement is usually through TV commercials, celebrity sponsorship, news releases, radio advertisement, merchandising, email blast, stationery, direct mail and web promotions.  Your wap site may be listed in directories and search engines like Yahoo, AOL and Google. Consulting and marketing is offered as part of our development service.

We also offer text message campaigns and text alerts which may also include an wap link. Your site will be posted on our mobile web guide for global or local access on i2go.net

How can I test or view our wap site? 

On our website, we offer a live link to your wap site either as sample or completed wap site.  A phone emulator which acts like a regular phone is available for you to view all wap sites including yours. To access a wap phone emulator visit our website at www.i2go.net Samples designs are available.

What would my wap domain name be and will it be registered? 
You have the option of linking to our wap site by adding a sub domain to your current web address. Your hosting server may provide a special redirect code that will distinguish a wap browser or internet browser.  We will add your wap site to our mobile directory.  We will register your wap site with major wap portals & directories already accessed by cell phone users.  Most of all, we will host your wap site and post it on our wap directory. Registration may take 1-3 weeks.

How can our company make revenue using wap? 
After your wap site is created your first customers are ones you already know.  Depending on what you offer your results may vary, but your services and products will be available instantly to anyone with mobile web service.  Our goal is to have your company, products, services and information available at anytime and anywhere.  Your company can provide advertising and sponsor links for revenue.  E-commerce can be processed over the phone or automated commerce account. With mobile web access users can press one button to call your company instantly for sales or support.

Can we host our own wap site?

Check with your web hosting company and ask if their server is wap ready for cell phones.  We will automatically host your wap site without disturbing your current web hosting which is included as a service. Cost may vary to work with other hosting companies.

For support or questions contact Tech Support at 832-265-3077.

These are frequently asked question about WAP:

• What is WAP?
• Who is WAP for?
• How does WAP relate to standardization bodies?
• How is WAP related to Internet standards?
• What is the status of WAP?
• What is the future of WAP?

We will try to answer most of these questions. In the meantime read the answers at: http://www.wapforum.org/faqs/index.htm.

Current Links:

http://www.ctia.org/
CTIA-The Wireless Association®'s 
Semi-annual wireless industry survey

http://www.chron.com/disp/story.mpl/business/4211319.html
Advertiser's are getting the message: Texting is in
By DAVE CARPENTER
Associated Press - Houston Chronicle

http://tech.yahoo.com/blogs/null/3554#post

Who Really Has the Largest Cellular Network?

Thu Sep 14, 2006 1:36PM EDT

http://www.mediabuyerplanner.com/2006/04/26/text_message_ads_call_consumers/
Text Message Ads Call Consumers to Action

http://www.businessweek.com/technology/content/mar2006/tc20060324_684493.htm
Now Playing On Your Cell Phone 
Advertisers are jumping on the mobile marketing bandwagon. Will subscribers join them? - By Olga Kharif

Snapshot of the U.S. Wireless Market February, 2002 

UPOC conducts exhaustive quantitative and qualitative research on the U.S. mobile market.  In October/November 2001, Upoc and Frank N. Magid & Associates collaborated on a survey of a nationally representative sample of over 1100 respondents aged 12 and over. 

Following are a few highlights from this study. Sources for all information contained herein, unless otherwise noted: Upoc / Frank N. Magid & Associates, November 2001; U.S. Census Bureau Mobile phone penetration has now topped 50% by a sizeable margin, and other devices are seeing small but significant adoption: 

58% own a mobile phone (even split male-female) 

13% own a beeper or one-way pager 

6% own a PDA 

4% own a two-way pager 

63% of Americans 12+ own a mobile device 

Base: 12+ year olds: Million and Counting 

As penetration rates have passed 50% among the coveted 12-17 segment, mobile has become a viable medium to reach the teen market:

50.9% own a mobile phone

5.5% own a two-way pager

7.3% own a PDA or personal organizer 

There are nearly 12 million teens with mobile phones 

Base: 12-17 year old

Price drops in mobile service have in many cases made mobile phones  
cheaper than students campus lines.  This trend among others has led to  
some impressive penetration rates:

61.2% own a mobile phone

6% own a two-way pager

9% own a PDA

10% already use the wireless internet 

So far there are 16.5 million 18-24 year olds with mobile phones 

Base: 18-24 year olds

Young adults show very high penetration rates as well:

60.4% of 25-29 year olds own a mobile phone

A staggering 68.5% of 30-34 year olds own a mobile phone 

There are 23.8 million young adults who have mobile phones 

Base: 25-34 year olds

35-54 and 55+ year olds have similarly high device penetration rates:
62% of 35-54 year olds own a mobile phone (51.3 million people)
50% of 55+ year olds own a mobile phone (29.6 million people) 
Base: 35+ year olds

Mobile ownership and usage are very high among these market segments; for example, among 12-34 year olds:

White mobile phone ownership is 57%

Hispanic mobile phone ownership is 56% and two-way pager ownership is 8.2%

African-American mobile phone ownership is 74% and two-way pager ownership is 12% 

The trend-leading African-American and Hispanic youth markets similarly show very high penetration rates.  Among 12-24 year olds of those backgrounds:

58.7% own a mobile phone

11.1% own a two-way pager 
 

Base: African-American and/or Hispanic 12-34 / 12-24 year olds

We asked current mobile phone owners about their willingness to accept and intention to use wireless coupons:

44% of 12+ mobile phone owners somewhat / very likely to use wireless coupons or special offers

59% of mobile phone owners 18-24 somewhat / very likely to use wireless coupons or special offers 

Hypothetical example  Fr: Old Navy 
10% off ALL non-sale items until 5p tonight! Just show this code: 1XLr87 

79% of African-Americans aged 12-34 somewhat / very likely to use wireless coupons or special offers

61% of Hispanics aged 12-34 somewhat / very likely to use wireless coupons or special offers 

By 2005, Analysys forecasts that more than half of the predicted 1.1 billion mobile subscribers will be accessing Internet services from their handsets, with mobile portals earning more than $1 billion from advertising and commissions. Established and start-up companies alike are moving quickly to take advantage of this growth, but the report suggests there are no easy pickings.

"These are not huge numbers considering how many companies are targeting the market," said Katrina Bond, lead author of the report. "Mobile portals and wireless ASPs will need to build their customer bases quickly because start-ups without substantial financial backing risk running out of cash reserves before sustainable revenues from transaction commissions and advertising can be achieved."

A report by The Strategis Group predicted that there will be 25 million wireless portal users in the US in the next five years. Approximately 34 percent of wireless users surveyed by The Strategis Group expressed an interest in using a wireless portal service, and most of them expressed an interest in receiving advertising in exchange for a price discount.

Mobile portals provide an interface through which mobile users can access Internet content quickly and easily. Wireless ASPs (WASPs) give access to centrally hosted applications such as mobile staff-management software, e-mail or games. In addition to advertising and commission revenues, applications targeted at individuals, many of which will be offered through portals, could generate additional revenues of $1.8 billion by 2005, according to Analysys. Business-focused WASPs could generate $2.1 billion in revenues by the same time.

Why use our Text Messaging Service?

VIEW EXAMPLES OF TEXT ALERTS BELOW!

Here is five good reasons:

     1. Mostly everyone has a cell phone and use it more than anything else.

     2. Your advertisement is more effective even after your campaign.

     3. You want to see results and collect data for future campaigns.

     4. People don't carry flyers and forget 60 sec commercials.

     5. Each person who sees your text campaign can respond instantly!

Review Service Details | Terms of Service | Sign Up

Review Service Details | Terms of Service | Sign in Now

The Goal is to Receive Instant Results from your advertisement by using text messaging.  Text campaigns and text alerts allow consumers to interact anywhere, anytime, on the go, recall information and get updates fast.

Text Campaigns Works Best with Your Advertisement 

and it will maximize your company specials offers, discounts, prizes, subscriptions, updated information and much more on a regular basis. 

What does it takes to get started and how long?

To get started contact us at 832-265-3077 so we can discuss your needs.

Our Text Messaging Campaigns & Text Alerts take 24-72 hours to setup.

We provide you with detail reports according to each campaign by email.

Reports include phone number, date, time of entry, and response too.

Our services is available through all cell phone carriers. 

(Nextel & Sprint, T-Mobile, Cingular & AT&T, and Verizon).

More Reasons to Market to Mobile Users 

By 2006 there will be almost 1 billion U.S. mobile phone subscribers using their cell phone everyday.  Most cell phones have color screens, text messaging capabilities and web browsing features then two years ago.  Today as you read this letter over 1 million text messages will be sent across the United States.  If your company has any type of advertising campaign or marketing strategy it should include mobile consumers.  Statistics show that up to 80% of mobile users ages 18 to 30 will want discount coupons, entertainment information, and web access to major web sites.

Our job at Houston Market Place is to help your company reach mobile subscribers locally or nationwide.  We provide text messaging campaigns and mobile web sites otherwise known as wap sites.  All our services work on major name brand networks such as, Nextel, Sprint PCS, Cingular, AT&T, Verizon, and T-mobile.

We offer two simple options. Both options will provide your company presence in the mobile community and give you the option to generate revenue. Text Messaging & Mobile Web Design known as an Wap Site.

VIEW EXAMPLES  OF TEXT ALERTS BELOW!

Why use text messaging?  - Text messaging is mostly included in most cell phone plans so consumers may respond to your campaign at no extra cost to them. We know consumers don’t carry telephone books, flyers, coupons, or remember an 60 second commercial in detail. Therefore, a simple text message may help consumers remember your company or advertisement and respond instantly. A text message may also include a web link for the consumer to access on their mobile phone.

What are Text Alerts? - When consumers reply or make a request according to your promotion they receive an text message or alert that we send from your company. Text messaging works best with your advertisement, commercial, stationery, event, fund-raiser or web site by getting an immediate response and collecting data for future campaigns. One concert use a Text-to-Win campaign and got 3,000 responses. It also help an music artist sell more CD's in stores by providing a discount.

Text Message Campaign - Use text message campaigns to collect phone numbers to either contact consumers who responded, requested or registered to your text campaign or for future use.  After your campaign or advertisement your company can send another campaign or updates to members or registries depending on your company needs.

What is a short code? - Short code otherwise known as (SMS) Short Message Service is a facility of sending short messages.  For example to receive a joke send a text message to short code: 85067 with message JOKE. (This is an example only and not to be used).  To set up an short code campaign requires a number to setup with a keyword so when consumer uses that keyword a text message is sent back to cell phone. This service usually takes 3-6 weeks to setup and cost over $3,000. Our Text Messaging Service via i2go.net is used without the large fees and setup time. (See below).

What type of text message campaigns are being used now? 

Sample Coupon Text: Old Navy 10% off All Non-Sale Items until 5pm! Just show this code: 1Xle82, 

Sample Text Ad: This Wed Come to Jazz Café, 3455 Main, St. $5.00 after 10pm, 713-455-6654, 

Sample Text Ad: For a chance to win ___ send a text message to ___ with subject win, 

Sample Text Ad: For more info or to subscribe send a text message to.

Other Text Alerts Examples:
Learn more about Text Messaging Service

• DISCOUNT COUPONS
Consumers and, customers may show mobile phone with your text message on it during  time of purchase to enjoy discounts.

• LISTINGS ALERTS
Real estate professionals can use Text Alerts to broadcast "New Listing" to previous clients.

• PRICE REDUCTION ALERTS
Use Text Alerts to instantly broadcast temporary sales, discounts, or specials to bring customers!

• FREE TICKETS
Ideal for bars, stores, venues offering free shows. Great for seminars, exhibits, product samplings, non profit groups and much more.

• SALES INVITATIONS
Use Text Alerts to invite customers to exclusive sales and special promotional events.

• ONLINE SALES PROMOTIONS
Using a non-sensitive, free or fee-based membership  password can be sent via text message to drive consumers to your website to enter code for prize or special offer.

Learn more about Text Messaging Service

Branding by Permission 
(Be more effective and get better results.) 
Since most consumers have their phone wherever they go, they can give permission to be part of a special offer, campaign, contest, or advertisement by text message. 

Texting with Radio Interaction
Radio is famous for being an promotional medium and being available to a large audience. Text messaging has the ability to provide offers, coupons, quizzes, polls, requests and feedback.  This add more excitement and attention to your radio content, while enhancing the listener experience! For example, listeners can send a text for more info, directions, discounts or to participate in a campaign.

Texting with Interactive Television
Engage viewers in your programs or shows! Generate revenues and learn about your audience with live interactive games, polls and voting for reality TV, game shows, news and music television. Use incentives such as prizes, vip passes, or tickets to events. After all, the goal is to collect data for results and use it for your next campaign.

Text Alerts for Fans, Subscribers or Vip's
Use text messaging to send breaking news, results, sneak previews and VIP invitations instantly to the fan's hip pocket! Provide fans with valuable and immediate content that keeps them in the know. Works well for students, co-workers, consumers, or previous clients.

Texting at Live Events
Now consumers have a chance to participate in live on-screen interactive contests, trivia and promotions at any venue. Allowing fans or audiences to vote for most valuable player, win back stage passes, prizes, giveaways can make any live event fully interactive while collecting data and future campaigns.

To request a demo, service or appointment
please call:
832-265-3077

Services provided by:
Houston Market Place
Mobile Web Division

Powered by: